91
AI Productivity Stacksrisingtech
Creators showcasing AI tool workflows; B2C SaaS conversion rates well above category average.
velocity 90+28% WoW+0.66 sentimentBengaluru · Hyderabad · Pune
Positioned creators:
Gaurav Chaudhary (29.0M), Ankur Warikoo (9.6M), Arun Prabhudesai (9.5M)84
Protein Coffee (Proffee)risingfitness
Creators blending protein into cold coffee; recipe formats outperforming standard supplement content.
velocity 86+24% WoW+0.62 sentimentBengaluru · Mumbai · Delhi NCR
Positioned creators:
Ranveer Allahbadia (13.0M), Sanjyot Keer (3.3M), Rohit Khatri (2.3M)77
Run Clubs as Social Scenerisingfitness
Sunday run clubs becoming social and networking venues; shoe and apparel brands sponsoring chapters.
velocity 82+19% WoW+0.69 sentimentMumbai · Bengaluru · Delhi NCR
Positioned creators:
Ranveer Allahbadia (13.0M), Rohit Khatri (2.3M)74
Pickleball Clubsrisingfitness
Urban pickleball courts booked out weeks ahead; corporate leagues forming in metros.
velocity 78+18% WoW+0.71 sentimentBengaluru · Gurugram · Mumbai
Positioned creators:
Ranveer Allahbadia (13.0M), Rohit Khatri (2.3M)71
Scalp Care as Skincareemergingbeauty
Scalp serums and oiling-routine content growing fast; strong overlap with traditional hair-oil habits.
velocity 64+21% WoW+0.60 sentimentChennai · Hyderabad · Kochi
Positioned creators:
Malvika Sitlani (1.6M), Dr. Aanchal Panth (1.3M), Shreya Jain (1.1M)71
High-Protein Indian Mealsrisingfood
Desi high-protein recipe reels surging as fitness and food audiences converge.
velocity 75+17% WoW+0.64 sentimentMumbai · Delhi NCR · Bengaluru
Positioned creators:
Kabita Singh (13.6M), Sanjyot Keer (3.3M)63
Gut Health & Fermentationrisingfood
Kombucha, kefir, and kanji content rising; gut-health framing outperforms 'detox' framing.
velocity 67+15% WoW+0.53 sentimentBengaluru · Mumbai · Delhi NCR
Positioned creators:
Kabita Singh (13.6M), Ranveer Allahbadia (13.0M), Sanjyot Keer (3.3M)63
Digital Gold SIPsemergingfinance
Micro gold-investing content growing in tier-2/3; strong with first-jobber and women audiences.
velocity 61+16% WoW+0.51 sentimentKochi · Lucknow · Jaipur
Positioned creators:
Ankur Warikoo (9.6M)62
Sub-₹5K ANC Earbudsrisingtech
ANC at budget price points driving comparison-video spikes; purchase intent highest in tier-2 cities.
velocity 70+12% WoW+0.48 sentimentDelhi NCR · Patna · Jaipur
Positioned creators:
Gaurav Chaudhary (29.0M), Arun Prabhudesai (9.5M)52
Quiet Luxury Ethnicemergingfashion
Understated handloom and linen replacing logo-heavy looks in metro 25-40 segment.
velocity 55+8% WoW+0.58 sentimentDelhi NCR · Mumbai · Bengaluru
Positioned creators:
Komal Pandey (2.6M), Kritika Khurana (1.9M)51
Invest-Boring Counter-Contentpeakingfinance
SEBI-aligned 'invest boring' content trending against F&O loss-story confessionals.
velocity 75+11% WoW+0.20 sentimentMumbai · Delhi NCR · Ahmedabad
Positioned creators:
Ankur Warikoo (9.6M)50
Skinimalismpeakingbeauty
Three-step routines replacing ten-step content; 'fewer, better' messaging resonating with 25-34.
velocity 72+9% WoW+0.55 sentimentMumbai · Bengaluru · Hyderabad
Positioned creators:
Malvika Sitlani (1.6M), Dr. Aanchal Panth (1.3M), Shreya Jain (1.1M)