Campaign Attribution
Predicted versus realized outcomes. Every campaign sharpens the prediction engine.
Active
2
Completed
6
Total Spend
₹99.1L
Attributed Revenue
₹2.54Cr
Forecast Error
±29%
avg ROAS deviation
SPF50 Summer Campaign
GlowTheory · Invisible SPF50 Sunscreen · conversions
Spend ₹6L / ₹15LPred 0.94xActual in flight
| Creator | Fee | Conversions | Revenue | ROAS |
|---|---|---|---|---|
| Dr. Aanchal Panth | ₹3.8L | — | — | — |
| Malvika Sitlani | ₹4.8L | — | — | — |
| Larissa D'Sa | ₹3.5L | — | — | — |
Clean Energy x Esports
ZenBrew · ZenBrew Clean Energy · launch
Spend ₹5L / ₹12LPred 0.07xActual in flight
| Creator | Fee | Conversions | Revenue | ROAS |
|---|---|---|---|---|
| Ajey Nagar | ₹14L | — | — | — |
| Rohit Khatri | ₹3L | — | — | — |
IsoPrime Metro Launch
VitalFuel · IsoPrime Whey Protein · conversions
Spend ₹23.2L / ₹25LPred 2.35xActual 3x±22%
| Creator | Fee | Conversions | Revenue | ROAS |
|---|---|---|---|---|
| Rohit Khatri | ₹3.2L | 666 | ₹23.3L | 7.28x |
| Ranveer Allahbadia | ₹12L | 1091 | ₹38.2L | 3.18x |
| Sanjyot Keer | ₹7L | 374 | ₹13.1L | 1.87x |
Vitamin C Festive Push
GlowTheory · 10% Vitamin C Serum · conversions
Spend ₹13.4L / ₹14LPred 1.06xActual 1.57x±32%
| Creator | Fee | Conversions | Revenue | ROAS |
|---|---|---|---|---|
| Dr. Aanchal Panth | ₹3.8L | 1185 | ₹10.7L | 2.8x |
| Malvika Sitlani | ₹4.8L | 722 | ₹6.5L | 1.35x |
| Shreya Jain | ₹2.8L | 433 | ₹3.9L | 1.39x |
PulseBuds Pro Launch
PulseAudio · PulseBuds Pro ANC · launch
Spend ₹28.5L / ₹30LPred 3.65xActual 2.82x±29%
| Creator | Fee | Conversions | Revenue | ROAS |
|---|---|---|---|---|
| Gaurav Chaudhary | ₹15L | 1139 | ₹56.9L | 3.8x |
| Arun Prabhudesai | ₹9L | 591 | ₹29.5L | 3.28x |
| Ajey Nagar | ₹4.5L | 94 | ₹4.7L | 1.04x |
New Year, First SIP
PaisaPlan · PaisaPlan SIP Account · conversions
Spend ₹15.4L / ₹16LPred 1.38xActual 1.88x±27%
| Creator | Fee | Conversions | Revenue | ROAS |
|---|---|---|---|---|
| Ankur Warikoo | ₹11L | 5141 | ₹25.7L | 2.34x |
| Gaurav Chaudhary | ₹4.4L | 827 | ₹4.1L | 0.94x |
Velocity 2 Marathon Season
Striderz · Striderz Velocity 2 · conversions
Spend ₹10.2L / ₹11LPred 3.96xActual 5.28x±25%
| Creator | Fee | Conversions | Revenue | ROAS |
|---|---|---|---|---|
| Rohit Khatri | ₹3.2L | 574 | ₹31.6L | 9.86x |
| Nikhil Sharma | ₹4.5L | 377 | ₹20.7L | 4.61x |
| Ranveer Allahbadia | ₹2.5L | 109 | ₹6.0L | 2.4x |
Kombucha Metro Pilot
ZenBrew · ZenBrew Kombucha · awareness
Spend ₹8.4L / ₹9LPred 0.11xActual 0.08x±38%
| Creator | Fee | Conversions | Revenue | ROAS |
|---|---|---|---|---|
| Sanjyot Keer | ₹4.8L | 323 | ₹48.1K | 0.1x |
| Dr. Aanchal Panth | ₹3.6L | 132 | ₹19.7K | 0.05x |